Zermatt Wins Again
9th November 2020
Last modified on May 13th, 2021
It has been crowned the best ski resort in the Alps. Here at PlanetSKI we can only agree. It remains our personal favourite for a variety of reasons.
The Best Ski Resort Report is the biggest independent visitor satisfaction survey in the Alps and is conducted every two years.
After two overall wins in 2014 and 2016 and a second place in 2018, Zermatt has topped the ratings yet again in 2020.
During the 2019/20 winter season, almost 40,000 skiers and snowboarders were surveyed at a selection of 55 leading ski resorts.
The surveys centred around 20 criteria for measuring satisfaction.
Ranging from the size of the resort and the quality of the ski runs to the local atmosphere.
Zermatt emerged as the clear winner, with victories in eight categories:
- Safety on the slopes
- Atmosphere
- Authenticity
- Cosiness
- Exclusivity
- Ski school
- Nature
- Fun & Entertainment
Zermatt had an overall score of 8.63 (on a scale of 1 to 10).
Alongside the Best Ski Resort of 2020, a comparison of visitor satisfaction was also made covering the longer period from 2012 to 2020.
This long-term study revealed that Zermatt is following the correct strategic direction as it was the overall winner for the eight-year period, with the highest average score (8.43) across all five surveys.
Zermatt wins again. Image c/o Zermatt Tourism
“We are delighted to receive the award for Best Ski Resort for the third time and come out as overall winners for the period from 2012 to 2020, especially as these are the results of honest assessments by our international visitors and they show that the strategy and investment policy of Zermatt Bergbahnen AG are on the right track,” said Markus Hasler, CEO of Zermatt Bergbahnen AG.
“We also see this award as an endorsement of further investment in the quality of our services and transport facilities, for example in the new Kumme gondola lift and the major Alpine X project.”
Here at PlanetSKI the question we are most asked is “what is your favourite resort?”.
There is perhaps no easy answer to such a simple question.
We love road trips, the small resorts that few have heard of and discovering new ski areas.
And of course any resort in powder snow is our favourite.
But what if we could only ski in one resort for the rest of our days?
It would be Zermatt without a question.
We were there, once again, last winter.
With yet more adventures:
Skiing in Switzerland. Photo credit – PlanetSKI
The 2020/21 winter season is already underway
26kms of pistes are currently open in the ski area.
Further slopes and lifts will follow on a step-by-step basis as the snow conditions allow, and the whole ski area is planned to open on 28th November.
Covid-19 restrictions allowing.
